A LEGACY REVIVED
‘ETQAAN’, the Arabic word that roughly translates to ‘mastering’ embodies our essence; perfecting craftsmanship, original design ideas and quality of products. Written in the authentic Arabic calligraphy style ‘Koufi’, it is a clear statement about our dedication to the rich Arabian legacy.
ETQAAN was specifically created to revive a fading craft and provide true art lovers with artistic heritage. Through the exclusively designed furniture pieces that combine original technique with a present-day take, the authenticity of the art form is preserved and all the while never compromised.
The brand is a co-creation of IWAN Designs who provides services in architecture, landscaping, and interior design, and Hossama who is a fourth generation family business that goes back to the early 1900s. Hossama’s impressive restoration projects include the Hanging Cathedral in Old Cairo, Amr Ibn Alas Mosque, Al Ghoury Market, the Mena House and Marriott hotels among others. Together the pair unites business and talent in the brainchild of their collaboration ‘ETQAAN’, set to become synonymous for a trendsetting Arabian habitat art.
HISTORY OF A CRAFT
For centuries history has witnessed Egypt become a melting pot for world cultures, creating the perfect habitat for the fusion of different artistic inspirations. During the 11th century Egyptians have excelled in fine wood works and developed a unique sense of style. A style that was mostly a combination of Coptic, Islamic and European influences that manifested beautifully in the old architecture and furniture designs of the time.
Carpentry was a serious form of art that required superior technical skill and patience as intricate designs and Arabic calligraphy were meticulously engraved upon tables, doors and rooftop domes. It involved integrating different, often difficult to manipulate material such as metal, mother of pearl, bones and natural leather with wood to create a piece of furniture that was perceived as a collector’s item in one’s home.